Let’s take a look at Revive Her Drive from a unique angle. I’ve had experience with the program and can vouch that it works, but I’m going to play “Devil’s Advocate.”
The first thing I would be concerned of with this program is whether or not it is going to be “universally applicable.” You see, each woman is different. So how can a digital product address all of the potential reasons a woman might have for not wanting to get in the sack?
Susan Bratton, the author, is an expert on psychology. She is a professional marketer who puts her knowledge to use every day when she helps her clients with their advertising campaigns. As a marketer, she is an expert in psychology and understands triggers that work on 99% of human minds.
I want to get this out there in case it wasn’t already obvious: Susan is a woman. Not only does she understand how women think, but her education in psychology and her experience with marketing has allowed her to understand why they think the way they do.
So what?
That’s what I was thinking at first. But then I found out about Susan’s troubles with her marriage. You see, she is very successful. So is her husband. As their careers grew, their marriage became less important. And so did the intimacy that keeps it all together.
Susan’s husband wasn’t about to give up on their marriage. So he studied everything he could find in order to learn how to heat things up. Eventually, he learned some subtle persuasion techniques and started applying them in his relationship with Susan.
Here’s the magical part: Susan knew, instantly, what was happening.
But she couldn’t resist her husband’s techniques.
Within a few weeks, things were back to normal in the bedroom and they were having plenty of great sex. Susan knew that others were having the same trouble in their relationship, but that most of them would never straighten things out.
That’s when she realized she had a great product that could really help everyone out.
After putting together an initial guide and allowing several hundred lucky couples to “beta test” what she developed, she was ready for launch. The beta testing allowed her to fine tune the product and tweak it. There is no unnecessary information in this product at all.
Thanks to Susan’s combination of credentials – being a woman, losing her sex drive, and understanding the psychology behind techniques of persuasion – she was able to put together a guide that hits all of the right buttons.